At tradeshows and IBX certification events, I find myself often using analogies to explain how IBX works and it’s benefits. Let’s be honest; not all nail techs follow Doug Schoon and/or is familiar with nail plate biology and/or chemistry. Not everyone has read Milady’s Standard Nail Technology. Also, most clients don’t either. So, we have to simplify in layman’s terms that everyone understands.
That’s the reality.
IBX is a system that repairs and STRENGTHENS the nail plate from within. It penetrates the nail plate to fuse to itself in between the uppermost layers. It does NOT bond to the actual nail itself (thus retaining flexibility as opposed to becoming too hard and brittle). We reinforce the inner structure without leaving anything on the surface.
Here comes the Construction Analogy number 1.
Why use IBX? As I’ve mentioned in a previous blog post; a house with a strong foundation will stand against the test of time while one with a weak foundation will tilt and totter. The same is true for nails. Strong and healthy nails are a great foundation for embellishment or enhancement products and whatever is applied will have longevity. Weak, bendy floppy nails… watch your gel-polish chip off in a matter of days. Nails damaged and/or trashed by NSS or by picking off product, good luck getting enhancements to stay on. You’ll likely suffer a cycle of lift that is a struggle to eradicate. With IBX, you can repair and strengthen that foundation to better support enhancements and ensure their longevity.
Construction Analogy number 2.
When you have a crack in your basement wall, you’ll call the crack repair guy and he will do epoxy injections such as seen in this image here.
For IBX, the avocado & carrier oils of IBX paired with your chosen heat source are the caulking gun. They are the injectors of the other elements. Now to note: epoxy (polyurethane) does NOT bond to concrete. It’s plastic. It can’t. BUT it will fill up all the nooks and crannies, filling in all the gaps, fusing to itself. It will cure (harden) and reinforce the wall preventing the crack from spreading, and will also prevent water from penetrating. The same applies for IBX. It will not bond to the nail plate, but will fill in the spaces between the layers and will prevent water and other from penetrating. (ohhhh added bonus, protection against water absorption!)
Now for Construction Analogy number 3.
This is my least used analogy. However, I’ll share it in the event it may help someone.
Constructed roofs have A-frames to support the outer shingles and whatnot.
If you live in Canada like I do, then you’re going to want a STRONG ROOF or this happens under the weight of snow.
Some nails are like that roof. Weak, bendy, thin nails. The kind that makes every nail tech crazy because no matter what we do, polish doesn’t last beyond a couple of days.
Call the IBXNails construction company for your Nail construction needs. Otherwise known as www.ibxnails.com and your clients will love you for it.