How to tailor nail treatments to mums-to-be, new mothers & mature mums
March 18, 2026
By Rebecca Hitchon | 15 March 2026 | Business & Education
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let expert nail pros show you how…
Mums-to-be
The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers.
Artistic Nail Design & Famous Names brand ambassador, Kay Kirsop, offers luxury pedicures to mums-to-be. “I focus on the foot massage and try to make this as long as possible, as it is the most enjoyable part of the treatment. Be careful around the ankles if the client is suffering from swelling, because this can be sore,” she notes, recommending retailing massage creams and lotions for home use.
Kay uses Famous Names Dadi’Oil to hydrate pregnant clients’ nails, as hormone changes can led to dryness of the nail plate.
“It’s important that mums-to-be are offered a comfy seat that they can relax into for the duration of their treatments,” shares Lily Snape, owner of home salon, Beauty Bungalow in Lancashire.
“They may also need someone to vent to or look to for support. Being an open ear can create a strong bond between you and the client. They may be feeling stressed, tired and fed up, so will probably be looking forward to their time with you for some escapism.”
New mums
Handcare is a key focus for busy new mums. “New mums are constantly cleaning and washing for their babies, which can take its toll on skin and nails,” comments Essex home salon owner, Toni Larkin, who has 20 years’ industry experience.
“I recommend a gel polish manicure, if the client feels it suits their lifestyle and they can commit to the homecare required. This takes less time than enhancements and I find most new mums prefer shorter nails. This can be paired with a luxury scrub and massage for a more pampering experience.”
Mature mums & grandmothers
“Mature mums and grandmothers are ideal candidates for luxurious, moisturising services and may have more time than others to indulge in appointments,” says Toni Larkin. “Any mother or grandmother just wants to feel good in their own skin, so make them feel pampered.
“Adding a luxury scrub and massage to the end of treatments, or inviting clients to wear moisturising fingerless gloves during services, is a good way to add value to what you already offer.”
“When providing treatments for mature women, ensure your consultations are thorough and regular, so that you cater to their needs,” reveals Lily Snape. “Make notes of any medical conditions or medications that a client is taking.
“As a person ages, footcare becomes critical and a lack of regular maintenance may result in conditions that require medical attention. The skin can also be thin so become dry, therefore a luxury manicure or pedicure is a great way to boost hydration.”