Sweet Squared is the new home of Famous Names!

January 26, 2024

From Monday 5th February, we are delighted to welcome Footlogix, Artistic, Famous Names, Belava and Footsie to the Sweet Squared portfolio of brands. This move is the result of Sweet Squared acquiring the distribution rights for these brands from our good friends at Louella Belle.

We are obsessed by our mission to offer best-in-class products, services and education to you, the professional. And we believe that, by partnering with these fantastic brands, we have an opportunity to serve you and your customers even better.

We are very grateful to Jamie, Darren and the entire Louella Belle family for everything they’ve done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape and we send everyone at Louella Belle the greatest of Love & Respect.

Watch this space for more details on these amazing brands. But, in the meantime, here are some FAQs which should answer any questions you might have.